Becoming a franchise
How Much Can I Sell?
The flexibility of our system allows operators to build a business tailored to their needs and desires. Want to operate a one-man-and-a-truck operation? Ok. That is possible. Want to build a large multi-crew business? That’s possible, too.
Revenue Potential
MARBLELIFE has an enormous market, and we’re always looking for ways to expand our revenue sources. If you want to run a top-performing business that hits or exceeds your financial goals, we can show you how and have the experience to help you succeed.
*The coronavirus-related Restrictions impacted MARBLELIFE offices until essential services qualifications could be secured in states that required temporary shutdowns.
**Projected estimates as of September 2021.
This story gets more interesting when we look at the sales in the US between those operating a business with multiple crews and those operating as a Man-and-a-Helper.
Business Partners
2018
2019
2020
2021
2019
2020
202!
0-Bolt-On
139962
129167
120649
182239
-8%
-7%
51%
1-Man
160000
86143
106783
168096
-46%.
24%
51%
2-Sales-Plus
178828
172041
194330
274745
-4%
13%
41%
3-Building-A-Business
306914
324130
318977
438723
6%
-2%
38%
4-GM
594831
751280
502889
574992
26%
-33%
14%
Ave Total
312463
314108
280609
359038
1%
-11%
28%
Total Us
8124025
8480914
7857047
12207075
4%
-7%
55%
---
---
4%
-7%
55%
---
---
---
Ave Can
139283
163832
105648
192962
18%
-36%
83%
Ave International
158468
170449
167363
133124
8%
-2%
-20%
Total International
614688
675180
607738
592334
10%
-10%
-3%
Total
8738713
9156094
8464785
12799609
5%
-8%
51%
Note:
0-Bolt-On: An established janitorial or carpet cleaning business that has “bolted on” a MARBLELIFE franchise in order to add stone restoration and hard surface enhancement business to their existing business. This business is not relying exclusively on MARBLELIFE for their income.
1-Man: An office operated by a single person who is selling and performing their work themselves or with a helper.
2-Sales-Puls: The owner is focused on sales and is supported by a team of 1 to 4 technicians.
3-Building-A-Business: The owner has hired office staff and is focused on commercial sales, with a salesperson handling residential sales and supported by a team of craftsmen.
4-General Manager: The owner has installed a General Manager. Business is now an asset that can operate independently of the owner. The owner is free to focus on the area of greatest interest, whether adding a new service or entering a new market.
Our General-Manager led businesses are building companies that can operate without their owner’s day-to-day involvement. When we look at those that have installed a general manager, allowing them to work exclusively ON their business versus IN their business, you can see what is possible.
2019 Business with General Manager (4) = $ 1,054,000 $ 87,875/mo.
2018 Building their Teams (7) = $ 400,000 $ 33,350/mo.
Case Study: One of our Building-their-Team offices is about to graduate to Business-with-General-Manager
How did he test this?
He took his family on 11 vacations in one year, including trips to Ireland, Disney, and Thanksgiving in San Francisco, and his business continued to grow. What does he work on when he is in his home market – what he likes – sales. The freedom and flexibility to manage your life on your terms.
You might think big money is in one market or another, but you will see that the larger offices have an owner who has decided to build a business that allows them to step away yet wants to reach ever-higher levels.
Our Business-with-General Managers are operating in offices such as Detroit and St. Louis. These are working towns versus the big-money cities you might expect. This is because here, you can build a business to the size you desire and need to meet your income and lifestyle goals with the freedom and time you want and need.
Performance During the COVID-19 Pandemic
Systemwide 2020 sales fell 8% due to Covid shutdowns; however, sales rebounded and surged up 55% in 2021 through the first nine months. Shutdowns were short, lasting only as long as it took each impacted office to secure their “essential services” approvals and return to work to assist our clients in responding to COVID-19 in their buildings.
Three factors have driven strong rebound performance:
- Demand for "New-Clean" appearance surfaces increased, which drives restoration services.
- As people left offices to work from home, MARBLELIFE shifted our marketing accordingly, and people took advantage of being home to employ MARBLELIFE services.
- MARBLELIFE launched new residential services, including our ENDURACHIP garage floor coatings and MARBLIZED Concrete coatings, representing another new MARBLELIFE market.
- MARBLELIFE expanded its network of services by over 10%.
- MARBLELIFE national accounts surged; demand for services designed to enhance building clean-and-hygienic appearances and performance has increased.
Resilient and Still Dominating the Market
MARBLELIFE services all building markets. This has allowed us to shift focus between markets. As hotels and office buildings shut down, MARBLELIFE shifted marketing resources to residential, condo, and apartment markets. While other service businesses focused exclusively on hotel/commercial businesses.
While many businesses in the industry failed, MARBLELIFE sales dipped temporarily by 8% before surging.
Meanwhile, as hotel and office buildings return online, this is expected to drive sales further as their return adds to the growth in residential and new services.
Why are we confident? Because none of our maintenance contracts were canceled; they were simply put on hold until guests and office tenants returned to their buildings.
In comparison, while the US GDP expanded 38% since 2011, MARBLELIFE has grown by 68% – almost twice the GDP growth rate.
Once MARBLELIFE is in the market, it becomes more difficult for a competitor to establish a competitive voice by design. We aim to not just assist our partners in growing their businesses but to be the largest, most expert, trusted, and dominant voice in the space.
So, while others disappeared during COVID-19, MARBLELIFE has leveraged the new demands of building owners and renters to expand services and sales.
Estimate Your Revenue
We have explained some factors that will determine how much you can help estimate the revenue you can expect.
How large a business do you want to build?
MARBLELIFE’s model can support a one-man-&-a-helper model and a multi-crew, multi-service, multi-location business. It depends on your goals and financial targets. How big do you want to build it? What kind of work-play and earnings-flexibility balance are you looking for?
How many MARBLELIFE services will you offer?
Each office is trained in all the services MARBLELIFE offers; however, one can build a business with one or a broad-based business with all of them. One can focus on one segment or develop positions in numerous segments.
Can you follow the system?
Franchising has succeeded because the business model has been worked out, systems developed, processes refined, equipment and sources found, accounting systems developed, and supplier relationships established. This allows one to plug in and apply an established model into your local area, leveraging the strengths of a national company in support of your local one. As we say, National Expertise – Delivered Locally. The key is following that system.
Do you enjoy helping people?
Business is about helping people solve problems. In our case, we provide building solutions to enhance the relationship between people, their buildings, their lives, and their business. As we grow relationships throughout our local market over time, referrals will eventually exceed marketing-driven leads. In the end, business is about helping others.
FAQs
The average US franchise revenue varies yearly. For instance, in 2019, it was $314,108 (average monthly revenues of $26,176). In 2020, it was $280,601, and in 2021, it increased to $358,038, representing average monthly revenues of $23,384 and $29,920.
Despite an 8% sales dip due to COVID-19 shutdowns in 2020, MARBLELIFE franchises experienced a strong rebound with a 55% surge in sales in 2021. This was due to increased demand for “New-Clean” surfaces, a shift in marketing to residential services, and the introduction of new services like ENDURACHIP and MARBLIZED Concrete coatings.
Yes, MARBLELIFE’s business model supports various scales of operation, from a one-man-and-a-helper setup to a large multi-crew, multi-service, multi-location business. It depends on your personal goals and desired balance between work, play, and earnings.
MARBLELIFE offers several business models, including 0-Bolt-On (adding MARBLELIFE to an existing business), 1-Man (single operator), 2-Sales-Plus (owner focused on sales with a small team), 3-Building-A-Business (commercial focus with a larger team), and 4-General Manager (business operates independently of the owner).
Success in a MARBLELIFE franchise hinges on following the established system, which includes refined processes, equipment, accounting systems, and supplier relationships. Additionally, offering a range of MARBLELIFE services and focusing on helping people solve problems are crucial for growth and success.
MARBLELIFE supports its franchisees by providing training in all services offered, established business models, national expertise, marketing support, and a strong brand presence. This helps franchisees leverage the strengths of a national company while operating locally.
MARBLELIFE’s resilience comes from its ability to adapt to market changes, such as shifting focus between different building markets (residential, commercial, hotels) and introducing new services in response to evolving customer needs. This adaptability, combined with a strong brand and national support, makes it a robust business model.
Yes, MARBLELIFE’s business model offers flexibility, allowing franchise owners to choose the scale and scope of their operation. This flexibility enables owners to balance their personal life and business commitments effectively, as evidenced by franchise owners who manage successful businesses while enjoying significant personal time.
Ready To Learn More?
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